Advertising and Marketing Plan
The primary role of advertising agencies is the creation of an advertising and marketing plan specific to your business, product, and brand. Ad agencies work with your business objectives, keep within ad budgets and develop advertising and marketing campaigns to satisfy business needs. Ad agencies pull all this together to provide a creative and compelling campaign intended to engage the attention of potential customers and get them to buy your product or service.
Graphic Design, Copywriting and Printing
Full-service agencies typically employ graphic designers and copywriters or contract with trusted outside firms. Since printing is a specialized industry, agencies will handle this function through a printing partner. Graphic design, copywriting and printing are vital elements of the overall ad program, as poorly written, designed and printed advertising can hinder the effectiveness of the campaign and may reflect poorly on the business.
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